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Web Survey Bibliography

Title When money doesn't talk
Author Funk, S., McCallum-Keeler, G.
Year 2001
Access date 29.07.2004
Abstract

The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.

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Year of publication2001
Bibliographic typeJournal article
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Web survey bibliography - Quirk's Marketing Research Review (117)

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